Groundswell

Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 65.18 MB
Format: PDF, ePub, Docs
View: 1849
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Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

Empowered

Author: Josh Bernoff
Publisher: Harvard Business Press
ISBN: 1422162338
Size: 12.95 MB
Format: PDF
View: 3017
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At its heart, this is a book about how to scale the management of insurgency, both the innovation of insurgent employees and the energy of insurgent customers.

Open Leadership

Author: Charlene Li
Publisher: John Wiley & Sons
ISBN: 9780470636695
Size: 13.17 MB
Format: PDF, ePub
View: 4063
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Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and ...

Groundswell

Author: Katie Lee
Publisher: Simon and Schuster
ISBN: 1451688105
Size: 78.88 MB
Format: PDF
View: 4348
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After finding an incriminating text on her husband's phone, screenwriter Emma Walker leaves New York City for a coastal town in Mexico.

Digital Marketing

Author: Alan Charlesworth
Publisher: Routledge
ISBN: 1135048878
Size: 76.37 MB
Format: PDF, Docs
View: 2879
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This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices.

Socialnomics

Author: Erik Qualman
Publisher: John Wiley & Sons
ISBN: 0470901225
Size: 71.45 MB
Format: PDF, Kindle
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Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph ...

Search Engine Optimization

Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 0470224487
Size: 59.80 MB
Format: PDF, Mobi
View: 3161
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Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills ...

Chasing Cool

Author: Noah Kerner
Publisher: Simon and Schuster
ISBN: 1416538879
Size: 77.68 MB
Format: PDF
View: 3299
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They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.