Managing Content Marketing

Author: Robert Rose
Publisher: BookBaby
ISBN: 0983330700
Size: 39.24 MB
Format: PDF, Kindle
View: 2224
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Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

Content Rules

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 9780470948729
Size: 35.11 MB
Format: PDF, Kindle
View: 6423
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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

Town Inc

Author: Andrew Davis
Publisher: BookBaby
ISBN: 0996688900
Size: 54.31 MB
Format: PDF, ePub
View: 3210
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Typical of the many success stories from which you’ll learn are: • Warsaw, Indiana: The Orthopedic Capital of the World ®. • Muscle Shoals, Alabama: The Hit Record Capital of the World • Batavia, New York: The Greek Yogurt Capital ...

The Art Of Digital Marketing

Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265703
Size: 65.67 MB
Format: PDF, Mobi
View: 3337
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The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer.

The New Rules Of Sales And Service

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119272424
Size: 25.85 MB
Format: PDF, Kindle
View: 2015
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PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS "Like all the best teachers, this book inspires you to do your own thinking in your own way…enlightening and liberating." —The Financial Times "One of those select few people who saw and ...

The Big Data Driven Business

Author: Russell Glass
Publisher: John Wiley & Sons
ISBN: 1118889800
Size: 48.95 MB
Format: PDF
View: 6481
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Sean and Russ's book illuminates why it's happening, how it's happening, and how businesses can take advantage." —Geoffrey Moore, author of Crossing the Chasm, The Gorilla Game, and Inside the Tornado "I think the concept in this book ...